Why I chose .ca over .com
2 minute read
There are a lot of decisions to make when you’re building your website. But one of the simplest—and most strategic—is choosing a domain that tells people exactly who you are and where you’re rooted.
For Canadian businesses, that means choosing a .ca domain.
So, Why .ca?
It does more than just look Canadian. It builds trust, reinforces your identity, and helps you stand out in all the right ways.
Here’s why it matters:
🇨🇦 It Signals You’re Proudly Canadian
A .ca domain instantly shows your customers and community that you’re a Canadian business. No guesswork, just clarity about where you’re based and who you serve.
💡 It Builds Trust and Leverages User Preferences
Canadians trust .ca domains more than .com domains. Canadians are 85% more likely to click on .ca results when they’re looking for products or services. Why? Because it adds reliability and relevancy.
🌐 It Helps With SEO in Canada
Search engines prioritize relevance. So if your customers are in Canada and your domain ends in .ca , you’re more likely to show up in Canadian search results. That’s a subtle but important edge.
👤 It Keeps Your Domain Truly Yours
Unlike .com, where many names are already taken, .ca gives Canadian businesses a better chance at claiming the domain they actually want. And CIRA (Canada’s domain registration authority) requires .ca owners to be based in Canada, so you don’t have to compete with global domain squatters.
🧭 It Reflects the Values Behind Your Business
If you run a Canadian SME—especially one that’s rooted in values like community, clarity, and accountability—a .ca domain reinforces what you already stand for.
Want to launch or relaunch your site with a domain that reflects your roots?
Let’s build something professional—and proudly Canadian—together.
All the best,
Nathan Fletcher-Szierer
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At Fletcher Consulting, we’re all about informed decision making. This post is informed by: